Google Goes to Implement Tracking Protection in Android

Google is developing its own anti-tracking feature for Android, following Apple's lead. Google intend to limit the collection of data and tracking between applications in the OS, but this is not as tough as in the case of Apple. This was reported by Bloomberg.

We will remind, the Apple company announced the effective date of the new privacy rules App Tracking Transparency, designed to give the user more control over the tracking of his activity. The new rules will be implemented in spring 2021 when the next iOS beta is released. Apps will need to obtain permission from users to track any data, including the unique identifier for advertisers (IDFA) and browser activity.

Google's decision is likely to be less stringent and won't require a data tracking request like Apple's. The Android feature is still in its early stages of development, and Google has yet to decide when it will be rolled out.

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